Australian environmental app ‘Habitat the Game ’ nominated for iKids Award 2015

Australian production company Elevator Entertainment has secured international recognition for its environmental mobile app, Habitat the Game, with a nomination for a 2015 iKids Award.

The third-annual iKids Awards are part of the international KidScreen Summit held in Miami. The Awards recognise and celebrate the market’s best digital media products and platforms for children. Winners will be revealed at an awards ceremony taking place February 24, during KidScreen Summit 2015, which will be held at the InterContinental Miami from February 23 to 26.

Habitat the Game, an Australian developed and produced environmental and social change app, was officially launched in New York in May, marking its international debut supported by the Wildlife Conservation Society and the Rainforest Alliance.

Created by Elevator Entertainment, Habitat the Game has been in development for over four years and was the recipient of funding from Screen NSW’s Interactive Media Fund and Screen Australia’s Interactive Gaming Fund. In 2010 Habitat was nominated as a finalist for Content 360 at MIPTV in Cannes.

Elevator Entertainment founder, Kylee Ingram said, “we are delighted to receive this global support of our project from KidScreen. To be included in such a talented and progressive group of nominees is validation that our environmental message is being heard.”

Habitat the Game is shortlisted in the category for KIDS (6 and up) for Best Learning App (Smartphone) with other nominees: MY:24 (Australian Children’s Television Foundation) and Plum’s Photo Hunt (WGBH)

Based on a Tamogotchi styled interface, Habitat encourages players to adopt an endangered animal, a virtual polar bear, and keep it happy and healthy. Players earn points through games in the app and by completing real-life “missions,” like recycling or checking in at more than 30 parks around the world, including the Wildlife Conservation Society’s Bronx Zoo and Central Park Zoo, as well as national parks and other iconic sites. The virtual pins collected at these sites can also be traded with players around the world.

The Habitat team worked with the Integrated Sustainability Analysis team at Sydney University to develop algorithms that measure players’ ecological footprint based on indicators like water consumption and greenhouse gas emissions. In addition to promoting outdoor activities, the point system in the game incentivizes players towards a 25% reduction in their carbon, water and land use and shows their impact through an ecological footprint calculator.

The shortlisted entries will now be reviewed and assessed by panels of professional judges, including: Liz Kline (GlassLab), Lauren DeVillier (Disney), Chris Bishop (PBS KIDS Digital), Robin Raskin (Living in Digital Times), Eric Huang (Made in Me), Amy Kraft (Monkey Bar Collective), Dave Schlafman (CloudKid), Beau Teague (Cartoon Network Digital), Susan Miller (Cupcake Digital) and Anne-Sophie Brieger (Sago Sago).

About Habitat the Game

Habitat the Game is available to download for free on all iOS, Android and tablet devices. Visit to learn more, or find the app on iTunes and Google Play. Or go to or

About habitatthegame

The world’s habitats are in danger and you can help save them. In the vein of the Tamagotchi persistence play craze of the 90s, users will undertake actions to keep an endangered animal alive. In Habitat game players will adopt a polar bear. To keep the bear alive and healthy, players need to successfully complete events in the game and undertake real world actions. By completing these TASKS players will progress through levels, increasing the health of their bear and earn badges of recognition for their efforts. Ultimately the goal is to save the world by improving the bear’s health.

Posted on November 28, 2014, in Habitat the Game and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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