Habitat has been lucky enough to receive funding from both Screen NSW’s Interactive Media Fund and Screen Australia’s Interactive Gaming Fund.
Due to the educational potential of Habitat and the importance of maintaining its integrity any commercial decisions we make with the brand have be thoroughly considered, taking into considering the impact on our players and their families.
We were advised by games marketing companies to charge for the game, create a subscription model or charge for in game purchases. We were not keen on any of these models but we are aware of the need to create a revenue stream to keep building Habitat.
So when we started to build the location services we made a decision to try and partner with organisations that would make most sense to the Habitat brand who are already engaged with our demographic and their parents.
HABITAT LOCATIONS and REVENUE
Our team looks at the concept of sustainability from a holistic perspective and people’s wellbeing is one of the most important pillars.
At no time in human history have children spent less time outdoors. Children between the ages of 8 and 18 spend an average of 6.5 hours each day engaging with electronic media, but less than 4 minutes a day in unstructured outdoor play. A recent British study found that children at 8 years old can identify more Pokémon characters than they can wildlife species, while the University of Glasgow recently reported a study of toddler activity that found a sample of 78 three-year olds were physically active for just 20 minutes a day. A wealth of studies report similar alarming findings.
Habitat rewards players for visiting specified locations – players receive a unique pin for finding the location and have to answer a number of educational questions.
We also saw this as an opportunity to invite partners such as tourism bodies, government environmental bodies and local councils help us pay for the pins and the ongoing build of Habitat.
So we have sold some pins to partners who are keen to engage with our family demographic. In return we supply them with a unique pin, we place their logo on the pin and we also provide them data about the number of visitors that visited the site.
Remember we do not collect any personal data about the player in Habitat. The players sign in anonymously and remain anonymous. This data is also not supplied to our partners in real time.
Our partners are keen to be involved in an innovative world first that encourages kids to enjoy the outdoor and explore locations that they are keen to share with our players. The data will also help them plan and improve experiences at locations for our demographic.