We caught up with Habitat’s Producer Kylee Ingram:
How did you come up with the idea for Habitat?
A few years ago ABC TV had a serious game competition. One of our production managers at the time told me about it, we had missed the deadline but the concept left my mind buzzing. The next night I woke up in the middle of the night and wrote up the concept – adopt a digital pet that is endangered by climate change and change your own behaviours to keep him alive. I pitched it to my colleagues the next day, they loved it and everyone gave us their thoughts. I then submitted it to Content 360 at Cannes and it was nominated as one of best new ideas. We knew we were onto something.
Tell us a little about your background?
I traditionally come from a TV and documentary background. I started out in sports television but I left wanting to create media that was more outcomes focused. In 2003 I started Australian Documentaries to produce stories for the NGO and government sectors communicating social and environmental issues.
What did you find appealing about the Habitat project?
I love the real world cross over. I think that is going to be a dynamic that people explore more and more. I love that we will be creating a game that will empower kids. We have found kids feel disillusioned and worried about environmental problems. We are giving them information and action that they can do to make a difference. Kids will be able to see as individuals and as a collective how much they are saving in terms of energy, water and land. We hope this will be really powerful.
What are some of the challenges that the team has been facing?
Budget is always an issue with these types of project as we are creating a hugely ambitious game. We would like it to be both fun AND educational. Including the real world actions into the game is hard. We know foremost we need to create a sticky game that kids will want to keep on playing.
Tell us a little about the Team you are working in. They come from a range of backgrounds?
Our team is bringing together people with a diverse range of background from TV, animation, composing, gaming and more. Everyone is really passionate about the project and we have all had a great time working together in house which is new for all of us.
What future do you see for Habitat?
We want habitat to be the most effective environmental game ever launched.
In the second iteration we will have location based services added so kids will be notified when they are near a habitat location. We are inviting NGOs, museums and parks from all over the world to participate. The aim is to get kids playing Habitat in every corner of the earth.